Professional Looking, High Quality Gear The badge reels companies give to employees are usually pretty crappy. Our badge reel are the polar opposite of that.The steel cable have a flexible coating on it much wire insulation; everything about this it's made to take hard use and last a long time.Strong and Really Durable Retractable keychain strong and really durablethese id badge holders retractable are heavy, solid. They well put together. retractable badge clip are of a dark metallic gray color that is elegant and pleasing to the eye; beautiful but not showy. The badge clip is metallic, and it sturdy. badge reels is a bit harder to pull than a conventional one where the cord is made of nylon or something similar, but this is to be expected given its added weight.Solid Reel Clip Retractable badge holders actually solid compared to the cheaper retractable badge reel you can get. You can feel the quality difference in it when using our key holder. maybe you biggest concern, the strength of the reel wire, has been fully addressed by this product. Very heavy duty wire that should not break over time as you previous badge reels have. just be aware that the reel is bigger and heavier than the badge holder reels you may have used in the past.Well Designed and Built Product The outer metal body solid and the braided steel cable has a lot of strength.The action is really smooth, no extra force needed to get it started. There is also a small rubber spacer where the cable meets the key chain, this help reduce shock when letting your badge/key go and letting it retract by itself. The plastic on the heavy duty badge reel has reinforcements woven into it so it will last.